You have to innovate to grow a brand. And innovation goes hand in hand with risk. Niall FitzGerald discusses the importance of taking risks and shares his thoughts about branding and the new advertising 'Age of Engagement' in a speech delivered on accepting the Publicity Club of London Cup.
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21 November 2003: Speech by Niall FitzGerald chairman of Unilever on receiving the Publicity Club of London Cup
