The online destination for heart health information
The website features all Flora mainbrand spreads and Flora pro.activ cholesterol lowering and blood pressure controlling products in their own distinctive product areas. The site has a 'healthy' look and feel and uses imagery that is vibrant to ensure it communicates the message of living life to the full.
Experts add value to site
The content of the site was produced through a collaboration between Flora nutritionists and independent experts. ITV's This Morning's resident GP Dr Chris Steele has produced an entire section around heart health and the risk factors involved. And fitness expert to the stars, Jane Wake, has developed a substantial area of the site around how to get more physically active and how to monitor progress.
Site to continue to grow
The site, produced by digitalTMW, will continue to develop as future Flora and Flora pro.activ campaigns will be showcased on the homepage as well as having their own areas of the site.
Lynzi Hughes, direct communications manager at Unilever UK Foods, added: "The site was created around core consumer online insights, to ensure that it contains a wealth of information about heart health while communicating product information in an engaging manner.
"The end result is a site that not only looks great and truly meets all the core consumer needs but remains highly accessible and user-friendly."
