Protecting families for nearly 100 years
Available in 35 countries worldwide, from the Netherlands and India to the Philippines, Domestos has a long history. In the 1920s it was sold door to door in the UK. Originally it was used by housewives as a cotton and household surface whitener.
Wide range of products
Today, the brand offers a wide range of products, with thick toilet bleach at its core.
Committed to raising hygiene standards
To help improve general hygiene and health standards in communities around the world, we work closely with scientific bodies and other major organisations. The Domestos Red Cross Alliance, which develops and implements health and hygiene programmes in various countries, is one example. Our involvement with the International Scientific Forum on Home Hygiene is another.
On the road
In response to a study that half of people in the UK don't know about the dangers of household germs, Domestos this year launched its Germaphobia Roadshow, and took to the nation's streets. The informative roadshow used entertaining and fun interactive activities, including a Sci-Fi Germ Testing Box, to highlight the risks of domestic germs, the illnesses they cause and the importance of good home hygiene. The campaign was backed by advertising in the regional and national press, radio and TV spots, and in-store promotions.
