Food for thought?
Did you know that the human brain grows fastest during the first two years of life? By the time we're five years old it's reached 90% of its full adult size.
What's more, the brain continues to mature and form new connections throughout childhood, allowing the child to develop new capabilities way into puberty and adulthood. So it's no surprise that good nutrition is essential during those early years of your child’s life and continues to play an important role throughout childhood..
Nutrients such as iron, Omega 3, iodine and zinc are important for mental development – yet research shows that the daily diet of children in many countries is often low in these nutrients. It's not just a matter of quantity of food, the quality of food is important too.
Kids love to snack, but so many of the things they enjoy contain empty calories or ingredients that are harmful in excess, such as saturated fats, sugar and salt. Wouldn't it be good if there was a sensible alternative?
School-day snacks
Unilever has risen to the challenge of providing essential nutrients for mental development in a format which appeals to children. Amaze is a range of lunchbox snacks and flavoured milk drinks aimed at school kids aged 5–12. Children's brains are still developing at this age, especially the frontal lobes where complex functions such as planning, problem solving and memory happen.
Nutrition you can trust
Amaze is based on dietary-intake recommendations for school-age children set by the World Health Organization, and current scientific insights. Each serving is designed to provide a third of the key daily nutrients needed for healthy mental development in an easily absorbed form. It is available in Turkey and is due to reach supermarket shelves in India this year.
