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Ice cream is all about pleasure, but the scientists behind brands such as Magnum, Carte d'Or, Cornetto and Mini Milk are working to improve its nutritional properties too.

Mature Indonesian female with paddlepopNothing's secret about ice cream ingredients

Take a look at the packaging for starters. You'll find details of the nutritional composition for every product, helping you to make an informed decision about the product you choose. As well as this clear labelling, information about what goes into each ice cream can be found on the brands' websites.

It's all part of Unilever's Nutrition Enhancement Programme, where every food brand the company produces is put under the spotlight, and examined to see how it could be improved to make it healthier for consumers.

Reducing fat content

When it comes to ice cream, these changes have included reducing saturated fats and adding more of the positive ingredients such as fruit and milk. Carte d'Or sorbet is now 50% fruit, and the Milk Time Cow Spot stick contains 65% milk, making it an easy way for kids to get more calcium.

Appliance of science

There are certain levels of sugar, fats and protein that – for now – are intrinsic to ice cream and can't be removed without compromising its taste and texture. But Unilever's experts are working on it. In North America, Australia and Europe, the amount of added sugar in some water ices has been cut by up to 20% and the fruit content increased to a minimum of 10%.

Smaller portion sizes have also been launched for Magnum and Cornetto, allowing consumers to enjoy a little luxury with less guilt – the Magnum Mini is smaller than the original, with two-thirds of the calories.

So some ice cream certainly is an indulgence, but with these nutritional developments and continuous research, it can form part of a balanced diet too.

For further nutritional information on our products visit http://www.loveicecream.com/.

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