A design classic
Be honest. How many pairs of jeans do you have hanging in your wardrobe? Nowadays dressing down is the norm, and it's a trend that's brought jeans into the fashion limelight.
From tents to drainpipes & flares
Think of jeans and you might conjure up an image of cowboys in the Wild West. But did you know it was a German salesman who brought them into the world? Levi Strauss used brown tent fabric to make the first pairs, then he switched to denim and patented the idea.
They got their name because of the way Americans pronounced 'Gênes' – the French name for Genoa, the Italian port from where the denim was shipped. Since then jeans have become a fixture in the fashion hall of fame.
A laundry mountain
These days we see people wearing denim everywhere: in the office, at a party, in the street. Trousers, jackets, skirts, shirts, hats and even bags can be made from denim - now that's a pile of laundry.
Goodbye cardboard jeans
When jeans have been washed and dried they can often feel like cardboard when you first put them on. Using Comfort fabric conditioner will make them feel fabulous. And if these great smelling lotions can even soften your jeans, just imagine how they will make the rest of your clothes feel too.
Don't fade away
Denim is often made to fade, but if you want to keep that indigo look, Omo is the one for you. With its great cleaning power combined with specially-formulated colour protectors, Omo really ensures the grime comes out – while the colour stays in.
Omo Colourlock makes it easy to keep your jeans in tip-top condition. And Concentrate Powder also contains an advanced colourlock system to remove stains and keep your colours vibrant.
