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January 2005 | United Kingdom
The Lynx 'getting dressed' TV ad has won a Gold Lion at Cannes for international advertising quality. This is the second time in four years that a European Axe film has scooped the top award.
The ad shows a spontaneous encounter between a young couple who meet in a supermarket. It's a poignant, romantic tale: in essence, a modern day urban fairy tale.
Young men watching the ad are reassured by the message that Axe is an effective 24-hour deodorant.
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